Bethany Mota: American YouTuber & Fashion Designer
Verified Macro Creator — Fashion, Beauty & Haul ContentYouTuber, Fashion Designer, Author
A 13-year-old's first haul video, filmed to cope with being bullied, helped invent a YouTube genre — and led to her own Aeropostale clothing line and a seat across from President Obama.
About Bethany Mota: American YouTuber & Fashion Designer
Bethany Mota grew up in Los Banos, California, was mostly homeschooled, and started her YouTube channel in 2009 at age 13 partly to cope with being bullied. Her first haul video, showing off fashion purchases, went up that June; the format she helped popularize made her one of YouTube's biggest stars by the early 2010s, with Business Insider estimating she was earning around $40,000 a month by January 2014 while keeping her sponsored content clearly labeled. In December 2013 she launched a clothing, perfume and accessories line at Aéropostale over which she retained creative control, and in January 2015 she was one of several YouTubers invited to interview President Barack Obama at the White House following his State of the Union address. She competed on season 19 of Dancing with the Stars later that year, partnered with Derek Hough, finishing fourth. She has written a memoir, Make Your Mind Up (2017), served as a UNICEF Kid Power brand ambassador, spoken publicly about anti-bullying, and in 2019 founded the sustainable jewelry line Atom&Matter, profiled by The New York Times and Bloomberg.
Career Journey
First haul video
Mota started her YouTube channel at 13, partly to cope with being bullied. Her first haul video, showing off fashion purchases, went up in June 2009 and helped establish the format that became a YouTube genre.
The Aeropostale collection
In December 2013 Mota launched a clothing, perfume and accessories line at Aeropostale, retaining creative control. Business Insider estimated she was earning around $40,000 a month by January 2014.
Interviewing President Obama and Dancing with the Stars
In January 2015 she was among the YouTubers invited to interview President Barack Obama at the White House. Later that year she competed on Dancing with the Stars season 19 with partner Derek Hough, finishing fourth.
A memoir and a jewelry brand
She published her memoir, Make Your Mind Up, in 2017 and founded the sustainable jewelry line Atom&Matter in 2019, later profiled by The New York Times and Bloomberg.
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FAQs
Who is Bethany Mota?
Bethany Noel Mota (born November 7, 1995) is an American YouTuber and fashion designer from Los Banos, California, known for pioneering the haul-video format and for her own Aeropostale clothing line.
Did Bethany Mota really interview President Obama?
Yes — in January 2015 she was one of several YouTubers invited to the White House to interview President Barack Obama following his State of the Union address.
How can brands work with Bethany Mota?
Through her publicly listed business contact, DigitalBethanyMotaTeam@unitedtalent.com, shown on her YouTube channel.
Latest News
Alongside her YouTube channel, Mota now runs the sustainable jewelry brand Atom&Matter, which she founded in 2019 and has been profiled by both The New York Times and Bloomberg.
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