Dana White: President and CEO of the UFC
Business Owner · Sports & Entertainment
Dana White brought the Fertittas to buy the UFC for $2 million in 2001, then led it to a $4 billion sale in 2016 and became CEO in 2023. He also founded Power Slap and co-founded Zuffa Boxing.
About Dana White: President and CEO of the UFC
Dana Frederick White Jr. (born July 28, 1969, in Manchester, Connecticut) is an American businessman, the president and chief executive officer of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization. In 2025 Forbes estimated his net worth at over $600 million. White was born to June and Dana White Sr. and is Irish American. Originally a manager for UFC fighters, he alerted his friends Frank and Lorenzo Fertitta to the opportunity to buy the UFC. The Fertittas bought the promotion for $2 million in 2001 and appointed White president. To popularize the brand and the sport he co-created The Ultimate Fighter, a reality television series, in 2004, which was successful and led to growth for the UFC. White and the Fertittas led the UFC until 2016, when it was sold for $4 billion to a consortium led by WME-IMG; White stayed on as president and was named CEO in 2023 following a reorganization of the ownership into TKO Group Holdings. Outside the UFC he runs Power Slap, a slap-fighting promotion he founded in 2022, was elected to Meta Platforms' board of directors in 2025, and in the same year co-founded Zuffa Boxing, a professional boxing organization of which he is promoter. Sources: English Wikipedia (Dana White, accessed September 2026).
Basic Information
President and CEO, Ultimate Fighting Championship (UFC)
Company Details
Ultimate Fighting Championship (TKO Group Holdings)
Mixed Martial Arts, Sports Promotion
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