Tony Bloom Net Worth 2025 | Fortune, Clubs & Income Sources

Tony Bloom is a renowned figure in sport and finance, celebrated for his sharp use of data and strategy. Best known as the chairman of Brighton & Hove Albion, he transformed the club into a stable Premier League side while also investing in Union Saint-Gilloise, Heart of Midlothian, and Melbourne Victory. Beyond football, Bloom built his fortune through sports betting consultancy Starlizard, high-stakes poker, racehorse ownership, and a diverse investment portfolio—cementing his reputation as a billionaire who blends analytics with passion across multiple industries.

Tony Bloom, nicknamed “The Lizard”, is one of the most intriguing figures in the world of sports betting and football ownership. Known for his data-driven approach to gambling and investment, Bloom has built a global reputation as both a professional bettor and a visionary football club chairman. His business empire spans Brighton & Hove Albion, Belgian side Royale Union Saint-Gilloise, Melbourne Victory, and a minority stake in Heart of Midlothian. Beyond football, Bloom is deeply involved in poker, horse racing, real estate, and private equity.

But when it comes to Tony Bloom net worth, the figures vary depending on the source. Let’s explore the most cited estimates.

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Net Worth Estimates from Different Sources

Sources of Tony Bloom’s Income

Tony Bloom’s wealth is highly diversified, built over decades of betting expertise, entrepreneurial ventures, and sports investments.

• Sports Betting & Data Analytics

  • Founder of Starlizard, a betting consultancy generating ~£100m annually.

  • Creator of Jamestown Analytics (football data company).

• Poker Career

  • Total live tournament winnings exceed $3.8m.

  • Multiple high-profile final table appearances (World Poker Tour, Poker Million, Poker Masters).

• Football Club Investments

  • Majority owner of Brighton & Hove Albion (Premier League).

  • Minority shareholder in Union Saint-Gilloise (Belgium), Melbourne Victory (Australia), and Heart of Midlothian (Scotland).

  • Brighton alone reported £122.8m profit (2022–23), with smart player trading contributing heavily.

• Horse Racing

  • Owner of elite racehorses such as Energumene (Cheltenham & Punchestown Champion Chase winner) and Ile Atlantique.

  • Earnings from major festival victories exceed £300k+.

• Real Estate & Private Equity

  • Long-standing investments in property and private equity portfolios.

Conclusion

The debate over Tony Bloom net worth reflects both the secrecy of his betting operations and the diversity of his portfolio. Whether you take the conservative £1 billion or the more bullish £1.6 billion estimate, Bloom stands as one of football’s most successful and unconventional owners. His ability to blend data analytics, betting strategy, and long-term investments has made him a billionaire with global influence across sport and business.

Frequently Asked Questions

Q1: Who is Tony Bloom?
Tony Bloom is an English sports bettor, professional poker player, and entrepreneur. He is the majority owner and chairman of Brighton & Hove Albion Football Club and holds minority stakes in Royale Union Saint-Gilloise (Belgium), Heart of Midlothian (Scotland), and Melbourne Victory (Australia).

Q2: Why is Tony Bloom called “The Lizard”?
He earned the nickname “The Lizard” during his poker career for his calm and calculated demeanor under pressure, showing little emotion even in high-stakes games.

Q3: What is Tony Bloom’s net worth?
Estimates vary, but most sources place his net worth at around £1.3 billion. Some reports suggest it may be as high as £1.6 billion ($2bn), depending on how his private investments are valued.

Q4: How did Tony Bloom make his fortune?
Bloom’s wealth comes from a combination of:

• Sports betting & analytics (via his firm Starlizard, generating ~£100m annually).

• Poker winnings (over $3.8m in live tournaments).

• Football club ownership & transfers (especially Brighton’s profitable player sales).

• Horse racing (successful ownership of horses like Energumene).

• Real estate and private equity investments.

Q5: When did Tony Bloom buy Brighton & Hove Albion?
In 2009, Bloom became chairman after investing £93 million into the club and securing a 75% stake. His leadership has since taken Brighton from lower leagues to the Premier League and into European football.