Diko Sulahian Net Worth 2025 – Founder of WTW Inc. & Giovanna Wheels

Diko Sulahian is a renowned luxury wheel designer and entrepreneur, best known for creating custom rims for high-end cars like Lamborghinis, Ferraris, and Rolls-Royces. Founder of WTW Inc. and Giovanna Wheels, he has built a $6.5 million empire by combining innovative automotive design, luxury customization, and strategic business growth.

As the founder of WTW Inc. and Giovanna Wheels, Diko Sulahian is recognized as the ‘Wheel King’ in the luxury automotive world. His high-end custom wheels are featured on Lamborghinis, Rolls-Royces, Ferraris, and Bentleys, making him one of California’s most successful entrepreneurs in luxury car customization. With an estimated net worth of $6.5 million in 2025, Diko has transformed functional rims into symbols of style and prestige.

In 2025, Diko Sulahian’s net worth is estimated at $6.5 million, largely from his ownership of WTW Inc. and premium wheel brands like Giovanna, Gianelle, and Koko Kuture. His success shows that turning luxury car customization into a business can be highly profitable.

Biography 

Early Life and Education

Diko Sulahian grew up in the United States with strong Armenian family roots. From a young age, he showed an interest in luxury cars, engines, and automotive design. While most people pursue traditional career paths, Diko focused early on building something unique in the automotive industry, combining creativity with entrepreneurship. Although public details about his formal education are limited, it is widely believed that Diko learned business through hands-on experience rather than academic theory.

Diko Sulahian Career: From WTW Inc. to Luxury Wheel Empire

Diko Sulahian launched Wholesale Tire & Wheel Inc. (WTW) in Santa Fe Springs, California. Starting as a small wheel business, it expanded into a multi-brand luxury wheel empire.

Brands under WTW Inc.:

• Giovanna Wheels

• GFG Forged Modular

• Gianelle Designs

• Koko Kuture

His wheels are featured on high-performance and luxury cars, turning custom rims into fashion statements. Operating in Southern California allowed Diko to work directly with celebrities, car collectors, and wealthy clients, cementing his status in the luxury automotive market.

Personal Life and Relationships

Diko Sulahian is married to Peggy Sulahian, a star of RHOC. The couple has three children: Koko, Giovanna, and Gianelle.

Many of Diko’s wheel lines are named after his children, creating a family-inspired legacy in the luxury wheel and automotive customization industry. The Sulahians live a lavish lifestyle in California and are active on social media, sharing family moments and luxury cars.

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Net Worth and Financial Growth

As of 2025, Diko Sulahian’s net worth is estimated at $6.5 million.

Net Worth Timeline:

Sources of Income:

• Ownership of WTW Inc. and associated brands

• Luxury wheel sales to high-end clients and dealers

• Appearances on The Real Housewives of Orange County

Comparison of Net Worth with Other Celebrities

7 Interesting Facts About Diko Sulahian

1. Family-Inspired Brands – Each of his wheel lines (Giovanna, Gianelle, Koko) is named after one of his children.

2. Luxury Car Collector – Diko owns several luxury vehicles including Lamborghini models and a Rolls-Royce Phantom.

3. Reality TV Fame – His appearance on The Real Housewives of Orange County boosted his brand’s visibility worldwide.

4. Southern California Roots – His company’s location gives him access to a large market of car enthusiasts and wealthy buyers.

5. Smart Branding – Diko pioneered the concept of wheels as status symbols, transforming functional components into luxury lifestyle products.

6. Social Media Influence – Diko’s Instagram has thousands of followers who love his posts about cars and lifestyle.

7. Consistent Growth – Unlike many entrepreneurs who rise and fall fast, Diko’s net worth has increased steadily year after year.

Current Status and Future Plans

In 2025, Diko Sulahian continues to oversee operations at WTW Inc. His focus remains on design innovation, quality craftsmanship, and expanding his brands internationally. He frequently collaborates with luxury car events and clubs to showcase his newest creations.

There is speculation that Diko may launch lifestyle products or limited-edition automotive accessories to expand his brand beyond wheels. Regardless of new ventures, Diko is expected to remain a major name in the luxury automotive scene, with continued focus on design, craftsmanship, and brand growth.

Social Media Presence

Diko is active on Instagram, where he shares glimpses of his luxury cars, family moments, and new wheel designs. His posts often highlight exclusive cars fitted with Giovanna or Koko Kuture rims.

His online presence allows him to connect directly with customers, showcase new designs, and maintain a strong brand identity in the competitive luxury automotive market. His social media presence has become a key part of his brand strategy, helping to maintain his public image and drive sales.

Conclusion

Diko Sulahian’s journey from car enthusiast to luxury wheel mogul is a story of passion, innovation, and strategy. With a net worth of $6.5 million in 2025, he has turned custom rims into a thriving luxury business. His story demonstrates that creativity, family inspiration, and strategic business decisions can transform a niche industry into a high-value empire.

FAQs

1. How much are Peggy and Diko Sulahian worth?
Diko’s net worth is about $6.5 million, and Peggy’s is around $6 million. Combined, they have over $12 million in total assets.

2. What does Diko Sulahian do for a living?
He is an entrepreneur and the founder of WTW Inc., which designs and manufactures high-end custom wheels for luxury vehicles.

3. What does Peggy Sulahian’s husband do?
Diko manages several successful wheel brands and has built a reputation as one of California’s top luxury wheel designers.

4. How much is Vicki from OC worth?
Vicki Gunvalson from The Real Housewives of Orange County is estimated to have a net worth of around $7 million.

5. Where is Diko’s company based?
WTW Inc. is headquartered in Santa Fe Springs, California, serving clients across the United States and internationally.