Emily Weiss started the beauty blog Into the Gloss between 4 and 8 a.m. before her Vogue day job, then founded the cosmetics company Glossier.
Madam C. J. Walker, orphaned at seven and born to formerly enslaved parents, built a hair care and cosmetics company for Black women and became recognized as America's first self-made woman millionaire.
Bobbi Brown launched ten natural lipstick shades at Bergdorf Goodman in 1991 and sold 100 in a day. After leaving her namesake brand in 2016 she started the Jones Road line in 2020.
Kylie Jenner launched Kylie Lip Kits in 2015, renamed Kylie Cosmetics in 2016. In 2019 Forbes named her the youngest self-made billionaire, then retracted the claim, saying she 'likely forged' tax returns.
